(Photo by Selma Komisky)

Be Careful Little Eyes What You See

By Daniel Daugherty

Who has heard the phrase, “sex sells?” It has been used since at least the 1860s and has remained relevant since. There are ads on TV, signs in stores, billboards along the highway, and music is full of innuendo and sexual references. All these are using sex in order to make money and draw people in.

So what is it that’s drawing our brains to these images? Well, when a company is trying to get attention about a product, one of the easiest ways to get people to notice is to advertise sex. Say, a woman or man in revealing clothing. Certain words and phrases that our brains associate with sex. So when you think about, or see that product, it reminds you of the advertisement you saw. The ads are using sexual connotations to make their product stick in your brain.

This is the messaging that we need to be aware of. The world will try to draw us in with these images and words, but as Christians, we’re called to avoid this imagery. Unfortunately, we are also human, and we can get drawn in by this type of advertising. So I’m not saying that if you look at or watch a commercial with sexual connotations you’re a horrible person, not at all. I’m saying we have to be careful. We have to have discernment in what we watch and see. Because as we go through life, we’re going to have stumbling blocks in our walk with God. And He’s going to be right there to pick us up and help us out when we call on Him.

For the Father up above is looking down in love/

Oh be careful little eyes what you see/