Pure Products

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(Photo by Samantha De La O)

Pure Products

By Sarah and Selma Komisky

Makeup is important to women, but do we think about what goes in our products and where they come from? For instance, if you’re an animal lover, you wouldn’t want little “Fluffy” to be tested and treated inhumanly. What about if you have sensitive skin or allergy issues? What if you’re gluten free or prefer organic items? Well, unfortunately, not all of our favorite manufactures or companies agree so it is our job to become more knowledgeable about pure products. This year, women are discovering more about the products they want to use and what they want to invest in or support. So, let’s begin by taking a look at the differences between these pure products.

NATURAL: A product is considered “natural” when it contains ingredients that are sourced from nature rather than created synthetically.

CRUELTY FREE: The term “cruelty free” means that a product has not been tested on animals by the manufacturer (associated with the animal rights movement [PETA]).

VEGAN: Vegan means that the company’s products don’t contain anything that comes from an animal or is produced by an animal, but it doesn’t necessarily mean that they’re cruelty-free.

ORGANIC: If a product is 100% organic, it contains plant extracts from nature or biological ingredients not touched by synthetic chemicals. Containing the higher grade Certified USDA Organic Seal proves it’s purity that must have been derived without the use of synthetic pesticides, petroleum fertilizers or sewage sludge fertilizers, and it must not be a genetically modified organism (GMO).

Here are some examples of pure products that you may want to try:


Affordable and cruelty-free, e.l.f. products commit to never testing animals with the company’s CEO, Joey Shamah, trailblazing by being awarded by PETA for his endeavors. If you are looking for quality products at a low price, look no further than Walmart as a faithful carrier. Both hyopallergenic and non-comodogenic, e.l.f.’s best sellers range from $2-$34. The 30% off page as well as the “Beauty Squad” rewards club which allows every dollar you spend to gain exclusive perks. What a great investment!


Having both cruelty free and vegan items, Tarte, offers a wide variety that is also high quality, echo-chic, and long-lasting. It is inspired by the runway, founder and CEO Maureen Kelly,who paved the way with high performance naturals. Tarte is established as colorful, creative and bold with their lip tints and blushes at the forefront. Quoted as budgetproof, waterproof, and sweatproof, products also have has SPF which is a major thumbs up! Other perks include the Pretty Perks Loyalty Program, Tarte Videos, “Sale” page on their website, and their cooperatives to help preserve the rainforest! For more, check out Sephora stores or Tarte’s website.

Everyday Minerals

Based in Austin, Texas, creativity shines as Everyday Minerals craft handmade products from local farms containing natural, essential ingredients for women. Founder Carina Menzies made easily wearable, modestly priced, and cruelty-free products that make this line one of our favorites along with their free sample option (shipping fees not included), custom kits, and tutorials online. Their cosmetics are available in Whole Foods Market and on the Everyday Minerals website.

Thrive Causemetics

According to their mission statement, Thrive Causemetics is “beauty with a purpose.” After losing her friend to cancer at a young age, creator Karissa Bodnar donates to one woman in need for every product you purchase. Using vegan formulas created at their own lab in Seattle, their products do not contain the use of parabens, sulfates or toxins. They believe that changing the world starts with a single ingredient!

Physician’s Formula

One of the long-lasting and trusted brands on our list, Physician’s Formula was created in 1937 by Dr. Frank Crandall who created a line for his wife who had sensitive skin. Since then, the company has committed to never allowing fragrance, PABA, or any of the 130+ known skin irritants into any products they make. Known for their face powder and Organic Wear Mascara, Physician’s Formula believes that you should not have to choose between health and glamour. Allergists, dermatologists, ophthalmologists, and plastic surgeons recommend Physicians Formula products. Customers can browse by icon to see details regarding their desired product. Overall products can always be counted on to be hypoallergenic, dermatologist approved and gluten-free. For fun expert advice, check out their website as well as purchasing budget-friendly options.

Paul Mitchell

Since 1980, Paul Mitchell, made the decision to be one of the few hair care companies (especially that is available in the UK) that is completely cruelty free. Their company believes in doing good for people, animals, and the planet partnering with numerous charities and non profits campaigning with the #GivingIsMyStyle. Additionally, you can find schools, professional resources, and salon locations near you via their website. Noteworthy products include their Tea Tree and original Paul Mitchell line.

AHAVA Skincare

This company is an international line that uses natural skin friendly ingredients from the Dead Sea. The line that is Paraben and SLN/SLES free, allergy tested, approved for sensitive skin, free of animal testing, produced without petroleum, harsh synthetic ingredients or GMOs, also received media attention from Marie Claire and Elle. Offering products for men and women, customers can also preview ingredients on the web (a plus in our book!). AHAVA has also supported the Dead Sea Scrolls Exhibit at Discovery Times Square and also has their own magazine (AHA!) where you get discover fun tips and tricks with their products.

100% PURE

Co-founder Susie Wang is a true purist. Founded in a Napa, California farmhouse in 2005 and now based in Silicon Valley, 100% PURE® is an organic cosmetics beauty firm. Desiring to provide healthy skin care, color cosmetics, and bath and beauty products, 100% Pure is devoted to being true to its name by providing 100% natural, cruelty-free, and free of all artificial fragrances, synthetic chemical preservatives and all other toxins. A bonus is that that their fragrances smell delicious because what you smell is made from real fruits, pure essential oils, and pure absolutes. In addition, the company believes in philanthropy, donating to worthy causes, featuring one each month along with scents and ingredients of the month. 100% Pure is as they say, “Truly, health food for your skin,” and stands behind their product all the way.

White Rabbit Skin Care

Based in Scotland, Melanie Blane created White Rabbit Skin Care with a strong belief in going green. Deeply passionate about natural products, the environment and animal welfare. Their products are both vegan and cruelty-free that is also helpful to the environment. All products are handmade in small batches to ensure freshness and quality an important touch to their signature eco-style. Customers can receive a discount on their next purchase when they send back their recycled packaging!


100% vegan, gluten-free, and cruelty-free, Pacifica is a company that offers makeup, skincare, body and hair products and perfume. Founders, Brook and Billy Taylor who hail from Oregon are known as innovators. Some of their products that are unique to the natural beauty product industry include perfumes, deodorant wipes, masks, and nail polish to name a few. Also, Pacifica has a recycling program where the company recycles and uses post-consumer materials. The company is also committed to supporting the local economy by working with local box manufactures and other suppliers, creating less energy use while also promoting community. They also support local charities and donate to local women’s shelters.

To find out more about pure products, ask the company or supplier if they conduct animal testing and check out http://features.peta.org/cruelty-free-company-search/index.aspx for cruelty-free options.